Lifecycle journeys that nurture, convert, and win back, without anyone hitting send
Set up once, improved continually: automated flows that greet new signups, recover abandoned carts, score your leads, and re-engage quiet customers, all reacting to behavior across your email platform, your CRM, and your store. We build the integrations and the logic, not just the emails.
Following up by hand is where revenue leaks
A prospect downloads your guide on a Tuesday. A shopper fills a cart at 11pm and closes the tab. A loyal customer quietly stops opening. Each one is a moment that needed a response within hours, and nobody on the team had the time to send it.
Marketing automation closes those gaps for every contact, every time. Instead of a person remembering to follow up, a trigger fires the moment the behavior happens, branches on what the contact does next, and updates your CRM so sales and marketing stay in step. You design the system once; it runs around the clock.
The journeys and the wiring behind them
Welcome and onboarding journeys
A signup or first purchase triggers a sequence that introduces your product, sets expectations, and pushes toward the next meaningful action instead of a single thank-you email.
Abandoned cart and browse recovery
A checkout exit or a viewed-but-not-bought product fires a timed series that reminds, answers objections, and pulls the buyer back before intent fades.
Re-engagement and win-back
When someone stops opening or hasn't ordered in 90 days, a win-back path tests a fresh offer, then sunsets the truly dormant so your list stays healthy.
Lead scoring and sales handoff
Behavior adds points (pricing-page visits, demo requests, repeat opens); cross a threshold and the contact is tagged, routed, and handed to sales inside the CRM.
Segmentation and dynamic content
Lists split by lifecycle stage, source, and activity so the same flow shows a first-time buyer and a loyal customer two different messages.
CRM and data integration
We wire your email platform to your CRM and storefront so a sale, a stage change, or a support ticket updates the record and adjusts what sends next.
More than a sequence of emails: the logic and the data
Plenty of teams can schedule a drip. The hard part is the system around it. We connect your email platform to your CRM and your behavioral and purchase data so a flow knows whether a contact is a new lead, a repeat buyer, or someone sales already called. We set the entry triggers, the wait timers, the branch conditions, and the suppression rules, then sync the outcome back to the contact record. That is the difference between automation that reacts and a newsletter on a timer.
From lifecycle map to flows that earn
- 01
Map the lifecycle
We chart the real journey your contacts take, from first touch to repeat purchase, and find the moments where a timely automated message changes the outcome.
- 02
Define triggers and logic
For each moment we write the entry trigger, the wait steps, the branch conditions, and the exit rules, so the flow responds to behavior rather than firing on a calendar.
- 03
Wire the integrations
We connect the email platform, the CRM, and your behavioral and purchase data, then test that events pass cleanly so scoring and routing fire on the right signal.
- 04
Build and QA the flows
We construct each journey, send test contacts through every branch, and confirm the right person gets the right message before a single live email goes out.
- 05
Launch with deliverability in mind
We warm sending, set consent and suppression rules, and monitor inbox placement so the automations land where customers will see them.
- 06
Improve on the data
Each month we read open, click, conversion, and revenue-per-flow numbers, then adjust copy, timing, and branches so the journeys earn more over time.
A scenario we see often
An online store runs newsletters but nothing else. We add three connected journeys. First, an abandoned-cart series: leave checkout and 50 minutes later a reminder lands, followed by an objection-handling email the next morning, both suppressed instantly if the order completes. Second, a post-purchase onboarding flow that confirms the order, sets delivery expectations, and 14 days later asks for a review and suggests a complementary product. Third, a re-engagement path that watches for 90 days of silence, tests one strong offer, and quietly sunsets anyone who still doesn't respond so deliverability stays strong. Every event writes back to the store and CRM, so a buyer never sees a cart reminder for something already shipped.
The honest part
Automation multiplies whatever it is built on. Point a broken offer or a messy list at a flow and you just send the wrong thing faster, to more people. So we map the lifecycle and clean the data before we automate, and we treat deliverability as part of the build, not an afterthought, because a perfectly logical journey that lands in spam earns nothing.
Automation packages
Clear monthly pricing for flows that run themselves
Pick a starting point and add journeys as the revenue compounds. Every plan is month-to-month after the first 90 days, with senior people building and tuning the work.
Starter flows
from $450 /mo
For teams ready to turn newsletters into a few always-on journeys.
- Up to 3 core automated journeys
- Welcome and abandoned-cart recovery
- Email platform setup and segmentation
- Suppression and frequency rules
- Monthly performance report
- Basic list cleanup and tagging
- Email open and click tracking setup
Lifecycle
from $900 /mo
For businesses that want behavior-driven flows wired to their CRM.
- Everything in starter flows
- Up to 8 journeys with branch logic
- CRM and storefront integration
- Lead scoring and sales handoff
- Deliverability monitoring and warmup
- Quarterly strategy review
- A/B testing on subject lines and timing
- UTM tagging and conversion attribution
Revenue engine
from $1,650 /mo
For high-volume programs that need every lifecycle stage automated.
- Everything in lifecycle
- Unlimited journeys and dynamic content
- Advanced multi-source data integration
- Predictive scoring and routing
- Conversion and revenue-per-flow reporting
- Dedicated automation strategist
- Cross-channel triggers across SMS and push
- Custom data warehouse sync and dashboards
All plans include senior people, transparent reporting, and no long lock-in. Need something bigger or custom? Ask us for a custom quote.
Marketing automation fits if you
Not sure which journeys to build first? Book a call and we will map the two or three that would recover the most revenue.
Frequently asked questions
Email marketing is the campaigns you decide to send: a newsletter, a promotion, a launch. Marketing automation is the always-on logic underneath: journeys that trigger on behavior, branch on what someone does, score leads, and sync the result back to your CRM across email, your storefront, and your data. One is a calendar of sends; the other is a system that reacts on its own. They work best side by side, and we offer dedicated email marketing too.
For lead scoring and sales handoff, yes, because that is where the contact record and the routing live. For e-commerce recovery and lifecycle flows, your store platform and email tool may be enough. We will tell you honestly what your setup supports and what an integration would add before you spend on it.
We are a Mailchimp Certified Partner and build across the major automation and CRM tools rather than forcing one stack. We recommend what fits your data, your team, and your budget, then handle the integration work.
A focused first build, usually two or three core journeys, typically goes live within a few weeks once we have access and your data is mapped. Lead scoring and deeper CRM logic take longer because they depend on clean event tracking.
It does the opposite when it is built well. The point is fewer, more relevant messages triggered by what a person actually did, with frequency caps and suppression so nobody gets a cart reminder for something they already bought. Irrelevant volume is what annoys people; timing and segmentation are what we control.
What clients say about working with us
We had a great experience working with OgreLogic. From the outset, they took the time to understand our business, target audience, and the unique experience we offer. Only then did they build ad campaigns that actually drove bookings, unlike our previous providers.
OgreLogic has been incredible for our business. Their SEO services are top-notch: professional, transparent, and focused on real results. Within a few months, our website traffic and keyword rankings improved dramatically.
I want to take a moment to acknowledge the incredible experience I had working with OgreLogic on my business, Navigait. From the start, their team impressed me with how well they brand themselves.
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