Profitable paid search, not just clicks that drain the budget
Google Ads is the fastest way to reach buyers and, managed badly, the fastest way to burn cash on traffic that never converts. We run campaigns toward revenue and return on ad spend, with the targeting, tracking, and landing pages that turn a click into a customer.
Where the money usually goes
Picture a typical scrap: a few hundred dollars a day on broad match keywords, conversion tracking that double-counts form views, and nobody reading the search terms report. The account looks busy. Impressions climb, clicks arrive, the invoice lands on time. Then you discover half the spend went to searches like “free” and “jobs” and “how to do it yourself,” and the leads that did close were never tracked back to a keyword at all. That is not bad luck. That is an account running on autopilot, and it is the most common thing we see when a new client hands over their login.
Management that points every dollar at profit
Account audit or clean rebuild
We find the spend that converts nothing and the structure that hides it, then fix the existing account or build a new one if the old wiring is past saving.
Campaigns matched to intent
Search captures people already looking. Shopping and Performance Max work a product feed. Remarketing brings back the ones who bookmarked and forgot. We pick deliberately.
Conversion tracking you can trust
Calls, forms, and purchases tracked accurately, deduplicated, and valued. Most underperforming accounts are optimizing toward numbers that were never real.
Negative keywords and Quality Score
We cut the irrelevant queries that broad match invites in, and lift Quality Score through tighter ad-to-keyword relevance so you pay less for better positions.
Landing pages built to convert
We design and build the pages your ads point to, because a great click into a slow, off-message page is just expensive bounce. The page is part of the campaign.
Weekly optimization toward ROAS
Testing ad copy, refining audiences, reallocating budget to what returns. Every change traces back to revenue, not a vanity dashboard.
The targeting and Quality Score work that lowers your cost
Cheaper clicks are mostly earned, not bought. We tighten keyword-to-ad relevance and landing-page experience to lift Quality Score, which pulls your cost per click down and your ad position up at the same time. Alongside that, a disciplined negative keyword list keeps broad and phrase match from spending on searches that were never going to buy. The result is fewer wasted impressions and more of your budget aimed at people ready to act.
How we run your account
- 01
Audit before we touch anything
We pull the search terms report, the conversion setup, and the wasted spend first. If an account is worth saving we fix it. If the structure is fighting you, we rebuild it clean. Either way you see the diagnosis before the work starts.
- 02
Get conversion tracking right
We verify that every lead, call, and sale fires once and counts once, with values attached where revenue is known. Until tracking is honest, every other decision is a guess, so this comes before any bidding change.
- 03
Structure campaigns on purpose
Search for high-intent demand, Shopping or Performance Max where a product feed earns it, remarketing to recover the visitors who left. Each campaign exists for a reason you can name, not because a default switched it on.
- 04
Mine the search terms weekly
We read what people actually typed, promote the queries that convert, and add negative keywords against the ones that drain budget. Match types tighten as the data comes in. This is the work that quietly compounds.
- 05
Report in money, not metrics
Spend, cost per lead, cost per sale, and return on ad spend, written so you can act on them. No screenshot dumps, no impression-share theatre.
What this looks like in practice
Take an account spending a few hundred dollars a day with the numbers climbing in every direction except profit. The audit reads the diagnosis before any bidding change: broad match pulling in queries like “free” and “jobs,” form views counted as conversions so the reported cost per lead is fiction, and search ads pointed at a slow homepage instead of a page about the thing the buyer searched for. We cut the wasted queries with negatives, rebuild tracking so each lead fires once and carries a value, and design a landing page that answers the search it was clicked on. Then the weekly work begins: read the search terms, promote what converts, move budget to the winners.
Google Ads packages
Clear monthly management fees, no surprises
Pick a starting point and scale as the return earns it. Every plan is month-to-month with no long lock-in and a certified manager on the account.
Launch
from $300 /mo
For smaller budgets and single-market businesses getting paid search working properly.
- Management fee, plus your ad spend
- Up to 2 search campaigns
- Conversion tracking setup and validation
- Weekly search-terms and negatives work
- Single-geo and ad-schedule targeting
- Two responsive search ads per ad group
- Monthly spend and cost-per-lead report
Scale
from $600 /mo
For businesses ready to expand beyond search and grow what already converts.
- Management fee, plus your ad spend
- Everything in Launch
- Search plus Shopping or Performance Max
- Remarketing to recover lost visitors
- Landing-page guidance and A/B tests
- Audience and device bid adjustments
- Call tracking with offline conversion import
- Cost-per-sale and ROAS reporting
Dominate
from $1,000 /mo
For competitive markets and multi-location brands scaling spend aggressively.
- Management fee, plus your ad spend
- Everything in Scale
- Full-funnel campaigns across networks
- Multi-location or national targeting
- Custom landing pages built and tested
- Competitor-conquesting and auction-insights monitoring
- Server-side and enhanced conversion tracking
- Dedicated manager and revenue reporting
Pricing is our management fee; your ad spend is separate and goes straight to Google. All plans include transparent reporting and no long lock-in. Ask us for a custom quote.
Google Ads earns its place if you
Not sure paid search is the right lever right now? A free account review will tell you straight, even if the answer is no.
Frequently asked questions
Enough to collect real conversion data inside your market, set against your margins and what a customer is worth. We will recommend a starting figure tied to your goals and scale it only as the return earns the increase, never faster than the numbers justify.
We agree the fee in your proposal once we have seen the account and the work it needs. Whatever the structure, it is flat and disclosed up front, so a bigger budget never quietly means a bigger invoice for the same effort.
Often. We begin with an audit of the search terms, the tracking, and the structure. If the foundation holds we optimize it. If it is working against you, we rebuild and tell you plainly why.
We build them. Sending paid traffic to a weak page wastes the spend that got the click, so we treat the page and the tracking as part of the campaign, not somebody else's problem.
Faster than SEO. Qualified traffic usually arrives within the first weeks, then the account improves as the data accumulates and we cut what does not pay. For durable organic growth alongside it, pair this with SEO.
We will say so. Sometimes the same budget returns more in SEO, conversion work, or follow-up, and we would rather tell you than spend to protect a retainer.
What clients say about working with us
We had a great experience working with OgreLogic. From the outset, they took the time to understand our business, target audience, and the unique experience we offer. Only then did they build ad campaigns that actually drove bookings, unlike our previous providers.
Been working with Ash and his team at OgreLogic since February 2024 with help with SEO and Google Ads for my business. They communicate often, ask all the right questions, and keep me updated with monthly reports. I trust their expertise.
I hired OgreLogic to redesign my site. After they did an outstanding job and captured my vision perfectly, I hired them to add an ecommerce section. They also manage my Google ads. Great company and very responsive.
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