Case study
$8K in spend, $155K in sales
Removable Veneers USA sells snap-on cosmetic dental veneers direct to consumers on Shopify. We ran their Google Ads search campaigns from June 12 to September 9, 2025, turning $8,060 in ad spend into $155,617 in sales, a 1,931% average return on ad spend in one of ecommerce's most competitive categories.
At a glance · Jun 12 to Sep 9, 2025
Twelve weeks of high-intent search that paid for itself many times over.
01 / The challenge
Cost-efficient revenue in a crowded category
Health and Beauty is one of the most competitive spaces in paid search, and Removable Veneers USA was paying for traffic that was not converting. The brief was simple to state and hard to execute: bring in revenue without letting cost per click run away, and make every dollar of spend trace back to an actual order.
02 / What we did
Intent first, then let the data bid
We rebuilt the account around buyer intent, proved out conversions on manual bidding, then handed the levers to automation once the signal was clean. Device, geography, and landing experience were tuned to the way these shoppers actually buy.
High-intent keyword targeting
Built the campaigns around buyer-intent terms like removable veneers, cosmetic dental, and veneers cost so spend went to searchers ready to purchase, not browsers.
Bidding from manual to automated
Started on manual bidding to gather clean conversion data, then moved to Maximize Conversion Value once the signal was reliable enough to let Google optimize for revenue.
Device and geo bid adjustments
Layered bid adjustments onto the top-converting devices and locations, leaning into mobile, where 81% of impressions landed, and top states Virginia, Illinois, and California.
Mobile-first landing and product pages
Built mobile-first landing pages and matched Shopify product pages to ad intent so the click-to-cart path stayed tight on the device most shoppers used.
Full conversion tracking
Instrumented add-to-cart, purchase, and call tracking so every optimization decision was tied to real revenue, not proxy metrics.
03 / The results
Spend is the input. Sales is the output.
Google Ads and Shopify performance for June 12 to September 9, 2025. The campaigns returned $19.31 for every dollar spent at a cost per click of just 22 cents.
Paying for clicks that never become orders?
We build Google Ads campaigns around buyer intent and tie every optimization to revenue, so spend turns into sales instead of impressions.
- Google Ads search & shopping
- High-intent keyword strategy
- Automated bidding & ROAS targets
- Device & geo optimization
- Shopify conversion tracking
- Mobile-first landing pages