Case study
We built the store, then doubled the traffic
Eco-Building Products is a sustainable building-materials retailer carrying thousands of SKUs across insulation, flooring, finishes, water, and daylighting. We built the Shopify storefront in 2024, audited their marketing in 2025, took over SEO that April, then grew sessions 63%, organic traffic 99%, and trailing-twelve-month gross sales 113%.
At a glance · May 2025 → Apr 2026
Eleven months. Measurable, compounding growth across every channel that matters.
01 / Background
From a blank Shopify install to a top-3 ranking for the category's core terms
Eco-Building Products came to OgreLogic in October 2023 with a clear ask: build a Shopify store that can carry the depth of their catalog without becoming unusable. Sustainable building materials is a long-tail category where every product has variations, certifications, technical specs, and brand context that matters to specifiers and contractors. Generic templates collapse under that weight. Ours did not.
Shopify storefront
Thousands of SKUs, a multi-brand catalog, variant-heavy products, custom category navigation, technical-spec layouts, and merchandising. Launched September 2024.
SEO audit
The client had a separate marketing partner and was unhappy with results. We were brought in for a paid audit. They liked what they saw.
Full SEO engagement
On-page optimization first, then off-page, content production, technical SEO, and ongoing keyword expansion. Continuous since April 2025.
Marketing operations
Expanded to Mailchimp email (we are a Mailchimp Certified Partner), Google Ads support, and social guidance: one accountable partner across the stack.
02 / Traffic
Monthly sessions: 26.7K → 43.6K
Comparing the first monthly SEO report we issued (May 2025) to our most recent (April 2026): total sessions grew 63%, organic search sessions grew 99%, and the site's ranking footprint expanded from about 30 top-20 terms to a much deeper portfolio of category-defining queries.
Total monthly sessions
May 2025 reporting period vs April 2026
Organic search sessions
The channel we own
Google Search Console · Apr 2026
Search visibility at a category-leading level
03 / Rankings
From "not in search" to the front page, repeatedly
A selection of keyword movements we drove between our first report (May 2025) and our most recent (April 2026). Numbers reflect organic position on Google.
| Keyword | May '25 | Apr '26 | Movement |
|---|---|---|---|
| green flooring | 98 | 6 | ↗ 92 positions |
| commercial adhesive remover | 23 | 2 | ↗ 21 positions |
| chemlink | 34 | 3 | ↗ 31 positions |
| solar tube | 43 | 9 | ↗ 34 positions |
| eccotemp propane tankless water heater | 18 | 4 | ↗ 14 positions |
| lead out paint stripper | 16 | 3 | ↗ 13 positions |
| recessed light insulation | 6 | 1 | ↗ to position 1 |
| sheep wool insulation | 6 | 1 | ↗ to position 1 |
| insulated attic access door | 3 | 1 | ↗ to position 1 |
| caroma dual flush toilet | 5 | 2 | ↗ to top 2 |
| knee wall access door | 6 | 2 | ↗ to top 2 |
| attic access door | N/A | 2 | ↗ newly ranking |
| covers for recessed lights | N/A | 2 | ↗ newly ranking |
| green building supplies | N/A | 5 | ↗ newly ranking |
Plus 80+ other tracked terms with positive movement across insulation, flooring, finishes, ventilation, water, and daylighting.
04 / Generative engine optimization
A new search channel exists. We made sure they are in it.
Twelve months ago, AI-search referrals were a rounding error for everyone. Today ChatGPT, Gemini, Perplexity, Copilot, and Claude collectively send real, converting traffic to Eco-Building Products. We were among the first agencies to instrument GEO measurement for ecommerce, and the early signal is clear.
05 / Revenue
Traffic is the input. Sales is the output.
Shopify Analytics, last 12 months versus the prior 12, the period roughly bracketing our SEO and full-stack engagement. Every line that should be up is up.
06 / What we did
Six disciplines, one accountable partner
The client's previous arrangement was fragmented. Ours is consolidated by design, and the compounding effect across channels is what produced the result above.
Shopify build & maintenance
Built the storefront from scratch: catalog architecture for thousands of variant-heavy SKUs across multiple sustainable-product brands.
- Category nav for technical specifiers
- Variant logic, certifications, spec sheets
- Page speed and Core Web Vitals tuning
On-page SEO
The lift that took terms like green flooring from position 98 to 6, and recessed light insulation to position 1.
- Meta, OG, schema, alt text, sitemap, robots
- Internal linking and topic clusters
- Product-page copy rewritten for intent
Off-page SEO & content
An ongoing authority-building program: original content, press, blogs, and promotion every single month.
- Article and press-release writing + promotion
- Blog production on technical building topics
- Search-engine and directory submissions
Email, Mailchimp Certified Partner
Took over email using our Mailchimp Certified Partner credentials: lifecycle, segmentation, and revenue from a previously underused channel.
- Abandoned cart, post-purchase, win-back
- Segmented monthly newsletters
- Returning-customer rate now +22% YoY
Paid search & shopping
Google Ads layered on top of organic. Paid shopping contributed meaningful sessions and revenue alongside the organic growth.
- Shopping feed health and PMax structure
- Budget pacing aligned to SEO gaps
- $53K ad spend supporting $122K in ecommerce
Social & GEO strategy
Social guidance plus first-mover work on generative-engine optimization for AI search surfaces.
- Content structured for LLM citability
- Schema and entity work for AI surfacing
- AI traffic measured end to end
We were hired to build a storefront. We stayed to double its traffic, triple its orders, and open a brand-new channel the rest of the market is only beginning to notice.
Engagement summary · Eco-Building Products × OgreLogic
Have a Shopify catalog that deserves better than what it is getting?
We build, optimize, and grow ecommerce businesses as one team across the full marketing stack, so the channels compound instead of competing.
- Shopify build & migration
- SEO, on-page & off-page
- GEO / AI search optimization
- Mailchimp email marketing
- Google Ads & Shopping
- Content & PR