Case study
Winning Texas quarterback search, in Google and in AI
Stanfield QB is a Texas quarterback development and training program on Wix. In about 90 days we grew their organic search 48.63% and total users 26.27%, and earned featured placements in both Google AI Overview and Bing AI for high-intent quarterback-coaching queries across Austin, Dallas, and Houston.
At a glance · Sep 10 → Dec 8, 2025
About 90 days. Real growth in search, and a foothold in the new AI-answer surfaces.
01 / The challenge
Statewide Texas visibility, on Google and in AI answers
Stanfield QB needed to be found across Texas for quarterback-training searches, not just in one city, and to show up in the new AI-answer surfaces that increasingly sit above the traditional results. That meant earning rankings in Austin, Dallas, and Houston while making the content legible to AI search in Google AI Overview and Bing AI.
02 / What we did
SEO and AI optimization, working together
A focused program: optimize the existing pages for search intent, restructure content so AI can cite it, and build local landing pages that target each major Texas market by name.
On-page SEO
Optimized titles, headings, metadata, and on-page copy across the Wix site so each page targets high-intent quarterback-coaching searches.
Content structured for AI citability
Restructured page content into clear, quotable answers so AI-answer surfaces can cite Stanfield QB directly for coaching questions.
AI-optimized page structure
Reorganized page structure to match how AI search reads and summarizes pages, improving the odds of being surfaced in generated answers.
Local landing pages for Texas markets
Built dedicated local landing pages targeting Austin, Dallas, and Houston to capture statewide quarterback-training demand.
03 / AI search visibility
Cited in Google AI Overview and Bing AI for the queries that matter
Stanfield QB now appears prominently in both Google AI Overview and Bing AI for high-intent quarterback-coaching searches across Texas. These are the answers prospective athletes and parents see first, and Stanfield QB is in them.
Want to be the answer AI search gives in your market?
We optimize for traditional search and the new AI-answer surfaces together, so you show up where your customers actually look.
- On-page SEO
- Content for AI citability
- AI-optimized page structure
- Local landing pages
- Google AI Overview & Bing AI